5 Ways Virtual Tours Increase Marketing ROI

December 5, 2018By Steven Poe

Virtual tours get big green check marks on every marketing best practices list. Everything from re-purposing content investment for multiple goals to flexibility in messaging plus a few new analytics advantages. 360 Virtual tours are made from 360 videos, 360 images, audio, lead generation forms, and any kind of content strategically placed within the 360 … Read More

3 Top Brands That Pushed VR Marketing to New Heights

June 21, 2017By Steven Poe

If you thought mobile phones were a relatively recent addition to the modern tech landscape, you’d be wrong. The first mobile phone was introduced by Motorola more than 4 decades ago in 1973. It would be more than 20 years before mobile phone technology became commonplace, and another ten years after that when the first … Read More

360 Video Marketing And The Importance Of Evoking Emotion

February 19, 2017By Steven Poe

Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take notice. It is after a person feels the emotion … Read More

360 Degree Video Marketing: Bringing More Value to Your Brand

February 10, 2017By Steven Poe

There isn’t any question that storytelling in marketing is the true backbone of creating emotion in the viewer. We’ve seen so many great examples of this over the last several years as companies realize an emotional narrative attracts viewers. Applying 360-degree video marketing plays a big part in enhancing storytelling, and it’s already happening in … Read More

360 Degree Video Opportunity

January 23, 2017By Steven Poe

Just a few months ago I blogged about how the 360 degree video opportunity was 70% higher CTR (click through rates). That was then based on statistics from Google and YouTube 360 Video. Now in January 2017 results from YuMe, Inc. (NYSE:YUME), a leader in brand video advertising software and audience data, we get insight … Read More