Video search marketing can appear to be an overwhelming task for the average business owner. However, it is one of the most powerful methods of marketing with videos. For companies seeking an online presence, there are a variety different approaches to achieving that goal. Here are four video search marketing tips that enhance SEO performance and bring more traffic your website.
Post Your Videos on Pinterest
Pinterest is a very popular site and has over 4 million unique visitors daily. However, many business owners fail to realize its monetary value and unique capabilities. By posting videos on Pinterest Boards, you are not only marketing your product, but you also have a greater chance at improving your search engine ranking. This is largely because of Pinterest’s popularity, and it is ranked extremely high in Google.
Include Transcripts with YouTube Videos
Transcripts allows your audience to better understand your videos. It is even better with Google because it is easier for Google to locate and index your videos. By making your videos more readable, the search engine robots will ultimately rank them higher within the search engines.
Add Videos to Your News Releases
News releases are used to spread valuable information. It also serves as an excellent search marketing strategy by presenting a company’s current information and highlighting the importance of its products and services. One of the great advantages is that Google perceives videos as being “rich media”, ultimately increasing your website’s search engine ranking.
Prepare a Video Sitemap for Your Website
To make it easier for Google to locate and index your videos, creating a video sitemap for your website is critical. By having a video sitemap, it will direct visitors to your website instead of YouTube or any other video-based platform.