5 Ways Virtual Tours Increase Marketing ROI

December 5, 2018By Steven Poe

Virtual tours get big green check marks on every marketing best practices list. Everything from re-purposing content investment for multiple goals to flexibility in messaging plus a few new analytics advantages. 360 Virtual tours are made from 360 videos, 360 images, audio, lead generation forms, and any kind of content strategically placed within the 360 … Read More

3 Top Brands That Pushed VR Marketing to New Heights

June 21, 2017By Steven Poe

If you thought mobile phones were a relatively recent addition to the modern tech landscape, you’d be wrong. The first mobile phone was introduced by Motorola more than 4 decades ago in 1973. It would be more than 20 years before mobile phone technology became commonplace, and another ten years after that when the first … Read More

The Future of VR Video in Mixed Reality

March 27, 2017By Steven Poe

Virtual Reality is a disruptor. VR is disrupting human behavior and how we behave as a species. In the past 20 years there have been two other big disruptors: the internet and the smartphone. Virtual reality will revolutionize our world in more profound ways than the Internet. Let’s look at how the current state of … Read More

Using VR to Design High-Impact Customer Experiences

February 23, 2017By Steven Poe

The experts at firms like Gartner and Forrester have identified customer experience as key to business success. It is suggested that brands be built around customer experience (CX) rather than the other way around. Because of the advantage of being able to engage and interact with the client by creating life-like interactions and experiences, Virtual … Read More

360 Video Marketing And The Importance Of Evoking Emotion

February 19, 2017By Steven Poe

Standard video clips are not being used as often any more. Brands are now looking at a 360° experience. A large number of digital brands including Facebook and YouTube have already placed emphasis on 360 video marketing, and it is capable of getting people to take notice. It is after a person feels the emotion … Read More