Video Marketing Case Study: Success of multiple YouTube videos

May 27, 2014By Steven Poe

Let’s face it. Embarking on a corporate video is a big step for a lot of businesses: companies know they need it, but what assurances do they have that they’ll receive a decent ROI on their YouTube video marketing project? The digital landscape is filled with a lot of start-and-start video projects that should’ve never … Read More

4 Mistakes When Using Online Video Marketing

May 20, 2014By Steven Poe

Online marketing videos are one of the best ways to drive business growth. With more people than ever seeking out information, there’s a demand that needs to be filled. But there are four pitfalls all companies should avoid. First Not having a clear goal is a mistake to avoid. Whether that goal is to position … Read More

Online Video Marketing Tips Enhance SEO Performance

May 10, 2014By Steven Poe

Video search marketing can appear to be an overwhelming task for the average business owner. However, it is one of the most powerful methods of marketing with videos. For companies seeking an online presence, there are a variety different approaches to achieving that goal. Here are four video search marketing tips that enhance SEO performance … Read More

Film Collective Shoots “Loneliness” by Gilda Henry

May 7, 2014By Steven Poe

A few weeks ago I had the great pleasure to be the Director of Photography on a comedy short film (Dramedy), from writer Gilda Henry Gilda’s script is titled “Loneliness” – A woman’s lonely interactions with a pet rock might be a sign of something more serious. The script was nominated as the Semi-Finalist in … Read More

Online Video Marketing Is Better Than Broadcast TV

April 24, 2014By Steven Poe

The Internet radically changed the way that consumers are getting their entertainment. Television viewers aren’t stuck with the same 5 or even 100 or 1,000 television channels. They now have endless choices on Netflix, Hulu, YouTube, Vimeo and more as big investments in “streaming series” becomes more common across all viewing devices. The convergence of … Read More