1 : keywords - What do you want your site to be known for?

Write out a list of key words you want your site to be identified with. Keywords should be the same words your target audience will use to find your site. Then choose a subset of Key Words as your priority Key Words. The goal is not getting high placement for one word (that will never last), the goal is getting high placement for a set of keywords and phrases.

 

Use these tools to count, evaluate, and research Key Words.

Evaluate the Key Word Density on your Pages:

http://www.searchengineworld.com/cgi-bin/kwda.cgi

http://www.wordcounter.com/

http://www.keyworddensity.com/

Evaluate your Key Word Count compared to successful competing sites:

http://www.keywordcount.com

Include popular typos in your Key Words:

http://www.searchspell.com/typo/

Verify your Key Words on the search engines :

http://www.marketleap.com/verify/default.htm

Research the most popular Keywords being searched for on the internet:

http://www.wordtracker.com/report.html

WARNING : You can have a maximum of 744 characters in your Meta Tag Keywords!