Don’t
Over Stretch !
There
are a couple of things that may hurt your ranking or even get you banned
entirely:
Keyword
Abuse
There are several different ways you can abuse the use of keywords to
rank your site. Probably the most common is excessive use of keywords.
Repeating the keyword or words from ten to a hundred times in the text
and code in a logical way is optimizing. Cramming them repeatedly into
every nook and cranny of your sites code and text is spamming and will
get you banned. Some programmers go so far as to hide keywords by making
them tiny or the same color as the background. A good explanation of
what not to do is given by AltaVista below. Notice that the first two
are examples of key word abuse:
Submission
Policies for the AltaVista Search Index
“AltaVista strives to provide the most relevant search results
on the Web.
In order to maintain the integrity of the search index, we must sometimes
exclude submissions that manipulate search results. Examples of such
manipulation include, but are not limited to, the following:
- Pages
with text that is not easily read, either because it is too small
or is obscured by the background of the page
- Pages
with off-topic or excessive keywords
- Pages
that duplicate content, either by excessive submission of the same
page, submitting the same pages from multiple domains, or submitting
the same content from multiple hosts
- Pages
that are machine-generated with minimal or no content, whose sole
purpose is to get a user to click to another page
- Pages
that contain only links to other pages
- Pages
of which the primary intent is to redirect users to another page
- Pages
that violate a court order or otherwise are required to be removed
by a court or governmental regulatory body
Attempts
to fill AltaVista's index with misleading or promotional pages lower
the value of the index for everyone. We do not allow URL submissions
from customers who spam the index and will exclude all such pages from
the index.”
From
AltaVista’s site submission page at:
http://addurl.altavista.com/addurl/new
